When guests come to your home, you want to make a good first impression right? You wouldn’t invite people over for dinner in a cluttered house and then not feed them, would you? The same should hold true for your website.

You only have a short amount of time to grab a visitor's attention. According to Neilson Norman Group, users will likely read 20% of the words on a page. If your website is cluttered and doesn’t have a clear message or call to action, folks won’t be sticking around for the main course.

Here are 15 ways to improve your website, increase conversions, and make your guests want to visit you again.

1. Add a Value Proposition

The value proposition, or mission statement, tells the visitor what you do and why you do it.

Put your value proposition on your home page, in your headline if possible. Add it to your blog or about page. Let the visitors know exactly what they will be getting if they hire you, buy your product, subscribe to your newsletter, or read your blog.

Joe Pulizzi, over at Content Marketing Institute, tells us exactly what we should include in our mission statement:

[our company] is where

[our audience] gets

[what information] that offers

[what benefit].

Orbit’s content marketing mission statement states:

The Orbit blog [our company] is where digital marketers [our audience] can find expert, practical advice on web design and content marketing [what information]. Our goal is to help you get better results from the web [what benefit].