You might be surprised to notice that many web development trends already exist. They'll become more prevalent in the coming years, so adapting these best practices is more critical than ever. Let's take a look.

1. Progressive Web Apps (PWAs)

While progressive web apps (PWAs)  aren't new, their latest iteration will replace web apps for good. PWAs help websites load in no time and work offline in apps like Google Maps. Companies including Starbucks, Uber, Pinterest, and Twitter use PWAs for an improved user experience  — and in 2023, many more organizations will begin to catch on.

Web Development Trends: Starbuck's progressive web app ushered in the trend of PWAsImage Source


In the second quarter of 2022,  over 58% of International web traffic was from mobile  — not including tablets. With the increased usage of smartphones and tablets to perform various online tasks, it has never been more essential to revamp web applications into PWAs.


In addition to providing unmatched user experience, PWAs offer additional benefits such as reduced development costs and seamless maintenance for the provider. Plus, they visually look and act like a regular web page. 


In 2023,  HTML, CSS, JavaScript, React, WebAssembly, or Angular will be used to write PWAs.


2. AI Chatbots

In 2023,  AI chatbots will become even more sophisticated to meet users' needs. To achieve this, bots will more efficiently match user behavior by leveraging machine learning, natural language processing, and information retrieval techniques.

Besides assisting companies in performing faster operations using voice or text chats, AI-enabled chatbots also help improve customer experience. You can use an AI chatbot to collect data, answer frequently asked questions, and solve other issues. The result is a seamless digital experience for customers to enjoy. 

Many prominent B2C companies already serve their customers with AI chatbots. According to Forbes,  marketers' use of AI increased by 190% between 2018 and 2020, with many functioning within Facebook Messenger, Whatsapp, and Skype, instead of standard chatbots. Expect to see AI chatbots gain even more momentum in 2023.